How To Make Your Legal Content More Shareable
Lawyers and law firms routinely use social share buttons on their websites and law blogs to share content with their followers. This is a great way to share content. I also recommend lawyers and law firms to embed status updates into their websites and law blogs to make their content more shareable.
Below I will illustrate how lawyers and law firms can embed status updates into their website or law blog so their audience can share more of their content on Twitter, Google+, and Facebook.
Embedding tweets onto a legal website/blog is quite simple.
Step 1: Select a tweet to embed.
Step 2: Click on the expand button.
Step 3: Click on the details link. An embed this tweet option will appear. Click on it.
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Step 4: You will be given a table of options as to the tweet’s format. Once you determine the format, you can embed the HTML code into your page or post by converting it into a shortcode. If you use WordPress, the HTML Snippets plugin can convert an embedded snippet into a shortcode.
Your audience will be able to reply and re-tweet your post from your webpage. They can also follow you on Twitter through the embedded tweet. Check out the embedded tweet I have displayed below. This is the end result of the embedding process for Twitter.
"Twitter Social Analytic Audit Tool for #legalprofessionals", - ow.ly/fC3Ip
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Google+
You can also embed Google+ post updates into your pages and posts.
Step 1: Select a post from your profile and click on the date of the post.
Step 2: Next, copy the page URL link.
Step 3: Enter this URL into a embeddable code generator. I use SocialDitto.
Step 4: Take the embed code and enter into a embed shortcode generator such as the HTML Snippets mentioned above. Place the shortcode into your page or post.
Your audience will be able to click on your profile name and be taken to your Google+ page. From their, they can +1 your post and re-share it with their circles.
Twitter Social Analytic Audit Tool for Legal Professionals | San Diego Esquire
Check out this Twitter Social Analytic Audit Tool for Legal Professionals. For more social media tips for legal professionals, visit San Diego Esquire. 
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Follow the steps below to embed your Facebook status updates.
Step 1: Select a post from your profile and click on the date of the post.
Step 2: Follow steps 2 – 4 mentioned above for embedding a Google+ post.
Your audience will be able to like, comment, and access your Facebook page directly from the status update on your website or blog post.
4 Legal Content Strategy Tips for Law Firms
Here are 4 legal content strategy tips for law firms. Legal professionals can use the strategy tips as well for marketing their legal content online.
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Social Media Management for Lawyers & Law Firms
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Click Here for a Social Analytic Tool
Kymeshia Morris, Esq. on Google+
